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Valentine’s Day: if you’re single, it’s depressing and if you’re in a relationship it’s an expensive waste of money. Either way, it’s unavoidable, especially considering the dominance of social media.
The big V-day is an Instagrammable holiday. I’m just waiting for the barrage of “didn’t he do well” photos of various perfumes and handbags made that bit more romantic by a nice Nashville filter clogging up my feed.
And now, there’s Tinder. Not that it’s anything new – this year Tinder will be three years old. However, its usage is on the dramatic rise; it has a 42% of the market share on the Apple app store for dating apps and 50m active users swiping left and right each day.
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